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Privacy Policy

Last updated: 07-29-2024

This Privacy Policy describes the personal information Look Meds, LLC (“LookMeds”), (“we,” “our,” or “us”) collects, how we use your personal information, who we disclose it to and why, the measures we take to protect your personal information, and the choices you may have regarding our use of your personal information. It covers our websites and online services where this Privacy Policy is posted (“Services”) and other data you provide to us.

PLEASE READ THIS PRIVACY POLICY CAREFULLY TO UNDERSTAND HOW WE HANDLE YOUR INFORMATION. 

This Privacy Policy does not apply to personal information collected by third parties, including telehealth providers or pharmacies using the Services. We have no control over the privacy practices of these third parties. The collection, use, and disclosure of your information will be subject to the privacy policies of the third-party websites or services, and not this Privacy Policy. We urge you to read the privacy and security policies of these third parties.

LookMeds is not a “covered entity” under the Health Insurance Portability and Accountability Act of 1996 and its implementing regulations, as amended from time to time (collectively, “HIPAA”). One or more of the healthcare providers or pharmacies we work with may or may not be a “covered entity” or “business associate” under HIPAA, and we may in some cases be a “business associate” of those healthcare providers or pharmacies. It is important to note that HIPAA does not necessarily apply to an entity or person simply because there is health information involved, and HIPAA may not apply to your transactions or communications with LookMeds or the healthcare providers or pharmacies you interact with through our platform. To the extent LookMeds is deemed a “business associate” however, and solely in its role as a business associate, LookMeds may be subject to certain provisions of HIPAA with respect to “protected health information” (as defined under HIPAA) that LookMeds handles on behalf of the covered entity healthcare providers or pharmacies (“PHI”).

You have certain rights under HIPAA if the healthcare provider or pharmacy that provides services to you through the Services is a “covered entity” under HIPAA. These rights include:

  • Obtaining a copy of your paper or electronic medical records from the healthcare provider or pharmacy
  • Asking your healthcare provider or pharmacy to correct your paper or electronic medical record
  • Requesting confidential communication from your healthcare provider or pharmacy
  • Asking your healthcare provider or pharmacy to limit the information they share
  • Obtain a list of those with whom your healthcare provider or pharmacy shared your information
  • Obtain a copy of your healthcare provider or pharmacy’s HIPAA Notice of Privacy Practices
  • Choose someone to communicate with your healthcare provider or pharmacy and act for you
  • File a complaint if you believe your privacy rights have been violated by your healthcare provider or pharmacy

This Privacy Policy does not apply to any PHI or any other medical or health information that is not subject to HIPAA but is protected by state laws and that we collect as a service provider on behalf of healthcare providers or pharmacies that provide services to you through the Services. When we collect information as a business associate or service provider, we will only use and disclose the information in accordance with applicable laws and our agreements with those healthcare providers or pharmacies. Please contact your healthcare provider or pharmacy for more information about how this information is handled and, if applicable, to exercise your rights under HIPAA. Please review our providers (the telehealth provider that provides services to you through the Services) Notice of Privacy Practices for more information about how they handle PHI.

Personal Information We Collect and the Sources of Personal Information

We may collect personal information as follows: 

1. Information You Provide to Us

We collect a variety of information that you provide directly to us. For example, we collect information from you through:

  • Account and product registration and administration of your account
  • Processing your orders and requests for treatment, including orders and requests made by your provider in connection with your care
  • Questions, communications, or feedback you submit to us via forms or email
  • Your participation in research, surveys, contests, and sweepstakes
  • Requests for customer support and technical assistance, including through online chat functionalities
  • Uploads or posts to the Services
  • Employment applications you submit

The specific types of information we collect will depend upon the Services you use, how you use them, and the information you choose to provide. The types of data we collect directly from you includes:

  • Identifiers, such as name, address, telephone number, date of birth, and email address
  • Billing information, such as shipping address, credit or debit card number, verification number, and expiration date, collected by our payment processors on our behalf
  • Commercial information, such as information about purchases or other transactions with us, including information about your healthcare provider, if applicable
  • Customer service information, such as information about your customer service and maintenance interactions with us
  • Demographic information, such as your gender, age, marital status, and similar information in connection with the Services
  • Biometric Information, such as voice prints, imagery of the iris or retina, face geometry, and palm prints or fingerprints
  • Non-precise geolocation information, such as city, state, or zip code.
  • Sensory Information, such as audio, visual information, and other sensory information such as photographs and audio and video recordings
  • Information about others, such as if you provide a family or friend's email address or contact information to allow access to your information or name them as an emergency contact
  • User-generated content, such as information you post in public online forums on our Services or disclose to other users or your healthcare providers
  • Sensitive Personal Information some text
    • Health information, such as information about your symptoms, medical history, lifestyle, prescriptions, mental health, drug or alcohol use, genetics, treatment options, and relevant physical characteristics (e.g., your height and weight) as well as medical photos you upload, lab results, and your insurance information.
    • Information about your sex life and sexual orientation
    • Log-in credentials, if you create an account
    • Sensitive demographic data, such as race and ethnicity
    • Identity verification information (e.g. driver's license or other government-issued ID card or number), and your signature (if required for notarization purposes)
    • Contents of communications made via the Services
    • Precise geolocation information
  • Any other information you choose to directly provide to us in connection with your use of the Services.

2. Information We Collect Through Automated Means

We collect certain information about your use of the Services and the devices you use to access the Services, as described in this Section (“usage information”). As discussed further below, we and our service providers (which are third party companies that work on our behalf), may use a variety of technologies, including cookies, SDKs, and similar tools, to assist in collecting this information. In some instances, such information may be considered sensitive personal information.

Our Websites. When you use our Websites, we collect and analyze information such as your IP address, browser types, browser language, operating system, the state or country from which you accessed the Services, software and hardware attributes (including device IDs) referring and exit pages and URLs, platform type, the number of clicks, files you download, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, the terms you use in searches on our sites, the date and time you used the Services, error logs, and other similar information.

Location Information. When you use the Services, we and our service providers may automatically collect general location information (e.g., IP address, city/state and or postal code associated with an IP address) from your computer or mobile device. This information allows us to enable access to content that varies based on a user's general location (e.g., to provide you with accurate sales tax information and to deliver content customized to your location).

3. Information We Receive From Other Sources

We work closely with third parties (including, for example, physicians, other medical professionals, and pharmacies that provide services through the Services, as well as with advertising networks, analytics providers, marketing partners, and search information providers). Such third parties will sometimes provide us with additional information about you.

When you “like” or “follow” us on Facebook, Instagram, X, or other social media platforms, we may collect some information from you including your name, email address, and any comments or content you post relevant to us. We also collect your information if you sign up for one of our promotions or submit information to us through social media platforms.

How We Use Personal Information

In connection with providing you with the Services, we may use your information for the following business purposes:

  • Provide and Manage the Services. For example, to carry out, improve, and manage the Services and, as applicable, facilitate the provision of health care services to you by physicians or other health care providers and ensure that the physicians or health care providers have the services and support necessary for health care operations; provide you with technical support and customer service, and troubleshoot any technical issues or errors; communicate with you about the Services, your use of the Services, or your inquiries related to the Services and send you communications on behalf of physicians or other health care providers utilizing the Services to meet your needs; and verify your identity and administer your account, including processing your payments, fulfilling your orders, and verifying the authenticity of your government-issued identification photo.
  • Analyze and Improve the Services. For example, to engage in internal research to understand the effectiveness of our Services, improve our Services, and better understand our user base. If we publish or provide the results of this research to others, such research will be presented in a de-identified and aggregate form such that individual users cannot be identified; to ensure that content from our Services is presented in the most effective manner for you and for your computer or device, allow you to participate in interactive features of our Services (when you choose to do so), and as part of our efforts to keep our Services safe and secure; and to help us better understand your interests and needs, such as by engaging in analysis and research regarding use of the Services.
  • Advertising and Marketing. For example, to communicate with you (in accordance with applicable legal requirements) by email, postal mail, or phone about surveys, promotions, special events or our products and Services and those of our subsidiaries, affiliates, and parent companies and any of their related businesses and those of our third-party partners; and provide you with more relevant advertisements and personalized content, and measure or understand the effectiveness of advertising and content we serve to you and others, and to deliver and customize relevant advertising and content to you
  • Legal Purposes. For example, to comply in good faith with any procedures, laws, and regulations which apply to us where it is necessary for our legitimate interests or the legitimate interests of others; and to establish, exercise, or defend our legal rights where it is necessary for our legitimate interests or the legitimate interests of others, such as protecting against malicious, fraudulent, or illegal activity.
  • In connection with a corporate transaction. For example, if we acquire assets of another business or sell or transfer all or a portion of our business or assets, including through a sale in connection with bankruptcy and other forms of corporate change.

Combined Information. For the purposes discussed in this Privacy Policy, we may combine the information that we collect through the Services with information that we receive from other sources, both online and offline, and use and disclose such combined information in accordance with this Privacy Policy.

Aggregate/De-Identified Data. We may aggregate and/or de-identify any information collected through the Services so that such information can no longer be linked to you or your device (“Aggregate/De-Identified Information”). We may use Aggregate/De-Identified Information for any purpose, including for research and marketing purposes, and may also disclose such data to any third parties, including advertisers, promotional partners, and sponsors.

How We Disclose Your Information

We may disclose your information for our business purposes in the following ways:

  • Affiliates and Subsidiaries. We may disclose information we collect within any LookMeds member or group (i.e., our subsidiaries and affiliates, including our ultimate holding company and its subsidiaries) to deliver products and services to you, ensure a consistent level of service across our products and services, and enhance our products, services, and your customer experience.
  • Health Care Providers and Services. We disclose your information to health care providers: (i) to schedule and fulfill appointments and provide health care services as part of the Services, (ii) to whom you send messages through our Services, and (iii) for other treatment, payment or health care operations purposes, including pharmacy services, upon your request.
  • Service Providers. We provide access to or disclose your information to select third parties who use the information to perform services on our behalf. They provide a variety of services to us, including billing, content/service enhancements, partner labs, sales, marketing, advertising, analytics, research, customer service, shipping and fulfillment, data hosting and storage, IT and security, fraud prevention, payment processing, and auditing, consulting, and legal services. These entities may also include health care organizations, pharmacies, and other third parties we use to support our business or in connection with the administration and support of the Services.
  • Advertising Networks. Please see the “Advertising” section for details about how we disclose information to advertising partners.
  • Joint Product/Marketing Partners. These are entities that jointly offer or provide services or products with us. These entities collect and use data in accordance with their own terms and privacy policies.
  • Protection of LookMeds and Others. By using the Services, you acknowledge and agree that we may access, retain and disclose the information we collect and maintain about you if required to do so by law or in a good faith belief that such access, retention or disclosure is reasonably necessary to: (a) comply with legal process (e.g. a subpoena or court order); (b) enforce our Terms of Use, this Privacy Policy, or other contracts with you, including investigation of potential violations thereof; (c) respond to claims that any content violates the rights of third parties; (d) respond to your requests for customer service; and/or (e) protect the rights, property or personal safety of LookMeds, its agents and affiliates, its users and/or the public. This includes exchanging information with other companies and organizations for fraud protection, and spam/malware prevention, and similar purposes.
  • Business Transfers. As we continue to develop our business, we may buy, merge, or partner with other companies. In such transactions, (including in contemplation of such transactions) user information may be among the transferred assets. If a portion or all of our assets are sold or transferred to a third-party, customer information (including your email address) would likely be one of the transferred business assets. If such transfer is subject to additional mandatory restrictions under applicable laws, we will comply with such restrictions.
  • Public Forums/User Interactions. Certain features of our Services make it possible for you to disclose comments publicly or with other users. Any information that you post publicly is not confidential, and we may use it for any purpose (including in testimonials or other marketing materials). For example, if you submit a product review on one of our Websites, we may display your review (along with the name provided, if any) on other LookMeds Websites and on third-party websites. Any information you post openly in these ways will be available to the users you disclosed it to and potentially the public at large, and may be accessible through third-party search engines. Accordingly, please take care when using these features. We are not responsible for how others use the information about you that you disclose to them through the Services.
  • Consent. We may also disclose your information in other ways you direct us to and when we have your consent.

Cookies and Other Tracking Technologies

We and authorized third parties use cookies and other tracking technologies to collect information about you, your device, and how you interact with our Services. 

1. Types of cookies and tracking technologies we use

We and the third parties that we authorize may use the following tracking technologies:

  • Cookies, which are a type of technology that install a small amount of information on a user's computer or other device when they visit a website. Some cookies exist only during a single session and some are persistent over multiple sessions over time. 
  • Pixels, web beacons, and tags, which are types of code or transparent graphics. In addition to the uses described below, these technologies provide analytical information about the user experience and help us customize our marketing activities. In contrast to cookies, which are stored on a user's computer hard drive, pixels, web beacons, and tags are embedded invisibly on web pages. 
  • Session replay tools, which record your interactions with our Services, such as how you move throughout our Services and engage with our webforms. In addition to the uses described below, this information helps us improve our Services and identify and fix technical issues visitors may be having with our Services.
  • Embedded scripts and SDKs, which allow us to build and integrate custom apps and experiences on our Services.

2. Purposes for using these technologies

We and authorized third parties use these technologies for purposes including:

  • Personalization, such as remembering language preferences and pages and products you have viewed in order to enhance and personalize your experience when you visit our Services.
  • Improving performance, such as maintaining and improving the performance of our Services.
  • Analytics, such as analyzing how our websites are used. For example, we use Google Analytics to help us improve the user experience. Google Analytics may use cookies and other tracking technologies to perform their services. To learn how Google Analytics collects and processes data, please visit www.google.com/policies/privacy/partners.
  • Advertising, such as conducting advertising and content personalization on our Services and those of third parties; tracking activity over time and across properties to develop a profile of your interests and advertise to you based on those interests (“interest-based advertising”); providing you with offers and online content that may be of interest to you; and measuring the effectiveness of advertising campaigns and our communications with you, including identifying how and when you engage with one of our emails.
  • Security, such as preventing fraud and malicious behavior.

3. Information collected

These tracking technologies collect data about you and your device, such as your IP address, location (both approximate and precise) cookie ID, device ID, Ad ID, operating system, browser used, browser history, search history, and information about how you interact with our Services (such as pages on our Services that you have viewed).

4. Disclosures of your information

We may disclose information to third parties or allow third parties to directly collect information using these technologies on our Services, such as social media companies, advertising networks, companies that provide analytics including ad tracking and reporting, security providers, and others that help us operate our business and Services.  

5. Your choices

Some of the third parties we work with participate with the Digital Advertising Alliance ("DAA") and Network Advertising Initiative ("NAI"). The DAA and NAI provide mechanisms for you to opt out of interest-based advertising performed by participating members at http://www.aboutads.info/choices/ and https://optout.networkadvertising.org/. We adhere to the DAA’s Self-Regulatory Principles for Online Behavioral Advertising. You may also click on the AboutAds icon on a Company advertisement and follow the instructions on how to opt out. 

You can also refuse or delete cookies using your browser settings. If you refuse or delete cookies, some of our Services’ functionality may be impaired. Please refer to your browser’s Help instructions to learn more about how to manage cookies and the use of other tracking technologies. If you change computers, devices, or browsers; use multiple computers, devices, or browsers; or delete your cookies, you may need to repeat this process for each computer, device, or browser. Opting out of interest-based advertising will not opt you out of all advertising, but rather only interest-based advertising from us or our agents or representatives. 

Some browsers have incorporated Do Not Track (“DNT”) preferences.  At this time, we do not honor Do Not Track signals.

Marketing Preferences

You may instruct us not to use your contact information to contact you by email, postal mail, or phone regarding products, services, promotions and special events that might appeal to your interests by contacting us using the information below. In commercial email messages, you can also opt out by following the instructions located at the bottom of such emails. Please note that, regardless of your request, we may still use and disclose certain information as permitted by this Privacy Policy or as required by applicable law. For example, you may not opt out of certain operational emails, such as those reflecting our relationship or transactions with you.

How We Protect Your Information

We maintain administrative, technical, and physical safeguards designed to protect against unauthorized access, use, modification, and disclosure of personal information in our custody and control. However, no website or information system is completely secure. While we strive to protect personal information from unauthorized access, use, or disclosure, we cannot and do not guarantee the security of your information.

Retention of Your Information

We keep your information for no longer than necessary for the purposes for which it is processed. The length of time for which we retain information depends on the purposes for which we collected and use it, the nature and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure of the information, the purposes for which we process the information, and our legitimate interests, and/or as required to comply with applicable laws.

Children

We do not knowingly collect personal data from anyone under the age of 13 through our Services, and our Services are not directed to children under the age of 13. If we discover we have received any “personal information” (as defined under the Children’s Online Privacy Protection Act) from a child under the age of 13 in violation of this Privacy Policy, we will take reasonable steps to delete that information as quickly as possible.

Privacy Information for California Residents 

The California “Shine the Light” law gives residents of California the right under certain circumstances to request information from us regarding the manner in which we disclose certain categories of personal information (as defined in the Shine the Light law) with third parties for their direct marketing purposes. To submit a request, email us at privacy@lookmeds.com

Privacy Information for Nevada Residents

If you are a Nevada consumer, you have the right to request that a company not sell your personal information for monetary consideration to certain other parties. This right applies even if your personal information is not currently being sold. If you wish to exercise this right, submit a request by emailing us at privacy@lookmeds.com

Revisions to Our Privacy Policy

We reserve the right to change this Privacy Policy at any time to reflect changes in the law, our data collection and use practices, the features of our Services, or advances in technology. We will make the revised Privacy Policy accessible through the Services, so you should review it periodically. The date this Privacy Policy was last revised is identified at the top of the document. You are responsible for periodically monitoring and reviewing any updates to the Privacy Policy. 

Contacting Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at privacy@lookmeds.com